Ship the company you have in your head — without finding a co-founder.
Going solo is harder than it has to be. You're missing one role — usually the technical co-founder, sometimes the designer, sometimes the operator — and you've been trying to hire it for nine months. Macroshifts is the studio that fills the gap so you can keep building.
You're non-technical
You know exactly what to build — you just can't write the code. We bring senior engineers who'll ship the product like co-founders.
You're technical, solo
You're the engineer; you need the brand, the GTM, the pitch deck, and someone who can sit beside you on investor calls.
You're running a side-project
You have a day job. We become the team for the nights and weekends until the side-project pays you to leave.
A bench of co-founders, on demand.
Every solo founder hits the same five gaps. We bring the people who fill them — for as long as you need, at the seniority level that gets the work done first time.
Fractional technical co-founder
Architecture, hiring, build-or-buy calls, code review. The senior engineer you'd offer 30% to — at a fraction of the cost.
MVP build
From the wedge sentence to a real product paying customers can use. Fixed scope, fixed fee, 6–10 weeks.
Brand & positioning
Wordmark, identity, voice, landing page. The packaging that makes the product feel real to a stranger.
Marketing & SEO
Bottom-of-funnel keyword strategy, content cluster, paid signal — to find the first 50 customers without burning cash.
Pitch deck & raise
The deck, the financial model, the warm intros. Coaching so the first investor meeting isn't the first one you've ever taken.
Run-the-business ops
Stripe, accounting setup, contracts, GDPR, basic security. The boring work that swallows a founder's week.
Affiliate & partnership program
A tracked referral program plus a partnerships outreach playbook — get to your first 100 customers through other people's audiences.
Weekly cadence
One 30-minute call a week. One async update on Fridays. No drowning in Slack; no working around a 50-person studio.
Equity-friendly engagement
Reduced cash fee, small equity stake. We win when you win, and we're priced for founders who haven't raised yet.
What you actually get for the same money.
| Hire a freelancer | Hire a co-founder | Studio partner | |
|---|---|---|---|
| Time to start shipping | 1–2 weeks | 6–12 months to find | 1 week |
| Senior strategy + delivery | Pick one | Yes | Yes |
| Long-term commitment | No | Yes (and 50% equity) | Yes (small equity) |
| Investor & legal network | No | Maybe | Yes |
| Replaceable / scalable | Yes | Risky | Yes |
| Cost structure | Hourly + rebuilds | Equity + salary | Reduced fee + small equity |
First call, week-one plan, ship by week six.
- Day 1. 45-minute call. You describe the idea; we ask the questions that hurt.
- Day 3. A written one-page plan: scope, timeline, fee, equity, risk register.
- Day 7. Signed engagement. Senior team assigned. First sprint starts.
- Week 2–6. Build. Demo every Friday. You learn enough about the product to sell it.
- Week 7+. Live product. Real customers. We stay for go-to-market and raise; you stay in control.
Stop waiting for the right co-founder.
Tell us the idea and where you're stuck. We'll reply within one business day with honest, specific next steps.